Kavach is India´s first fully integrated approach to address brand attack and resultant damage to corporate reputation.
Various forms of brand attacks, such as counterfeiting, duplication, re-circulation, refilling, etc., are rampant in the market. A brand represents an image and the consistent assurance of quality that a customer has the right to expect. However, duplicate products that enter millions of homes today bleed brands of their revenue and reputation, adversely impacting consumers and manufacturers alike.
Kavach stands for a holistic system, which sets a new standard for brand protection in India. Kavach offers a technical solution for brand protection that is customised to suit a brand´s needs. Additionally, Kavach assists manufacturers in the process of creating greater awareness of the problem and the solutions available for it.
Kavach is a division of PRS Permacel Private Limited and has been set up to provide fully integrated Kavach solutions to brand owners exposed to the menace of various forms of brand attack. PRS Permacel has over 25 years of experience in offering security solutions to customers, and it is this wealth of experience and unmatched expertise that has led to the creation of Kavach.
