The Background of Kavach

PRS Permacel's brand protection business started with the development of an innovative security-label solution for the State Bank of India ("SBI"). This solution was used for the SBI's currency note bundles way back in 1975. The solution resulted in considerable time and cost savings for the SBI, as it enabled the bank to transfer cash between its various branches without having to recount the notes over and over again.

In the late seventies, PRS Permacel mastered the technique of providing custom-built, self-adhesive label solutions to brand owners, using a combination of speciality materials and mixing them with printing and adhesive technology. These solutions found applications with a large number of customers in a variety of industries.

By continuously investing in technology in the areas of printing, adhesives and converting, PRS Permacel has continously enhanced its knowledge base in brand protection areas. The company also shares this knowledge base with its customers through continous involvement, and jointly attempts to come out with innovative technical solutions for brand protection needs of customers. These include (amongst others) 'passport laminations' for the Government of India, 'Sales Tax seals' for liquor bottles for various State Governments, 'seal of genuinity' labels for brand owners in the field of industrial consumables & automobile spares, and 'tamper-evident labels' on electricity meters to prevent power theft.

PRS Permacel was the first company in India to commercialise the use of holograms across all industry segments. When the Government of India introduced the 'Electoral Identity Card', each equipped with a hologram, PRS Permacel was once again in the forefront, supplying over 150 million holograms. With focus on innovation, the company developed many variants of holograms, such as fully-destructible holograms, pattern-destructible holograms, induction-sealable holograms, holograms which work on automatic dispensers, holograms to stick on difficult surfaces, etc. thus, satisfying the varied needs of brand owners.

In addition to perfecting its holographic technology, PRS Permacel developed technical processes to provide covert and overt features, such as transparent numbering, custom-destruct patterns, colour-changing labels, etc., for security solutions.

In the area of brand protection, PRS Permacel has always believed that technology is a key differentiator in staying ahead of counterfeiters / duplicators and other brand attackers. As its history has shown, the company has consistently enhanced its knowledge base on revolutionary new technologies, and has been sharing the same with its customers, thereby enabling successful implementation of various brand protection solutions.