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Headquartered in Mumbai, PRS Permacel Private Limited is a technology-led, innovation-driven company, operating in the area of industrial consumables. PRS Permacel, an integral part of the Premchand Group, offers customised solutions to complex problems in the areas of brand protection, identification and insulation.

PRS Permacel combines global standards and local expertise with versatile  technology  to  forge   long-term   partnerships   with   clients,

continuously developing customised solutions to meet their needs.

Mission

Our Mission is to:

  • Leverage our leadership in research and development
  • Achieve competitive advantage through flexible manufacturing
  • Produce quality industrial consumables for higher profit
  • Nurture knowledgeable, motivated employees

We value every individual's contribution to help us deliver our promise to our clients and encourage individual drive to uncover unique solutions in the businesses in which we operate.

Vision

Our vision is to enhance our international recognition for partnering clients through innovation and customisation, for nurturing human talent through training and performance management, demonstrating responsibility to the communities in which we live and work and for the values of personal and professional integrity.

PRS Permacel's business is organised into four strategic units to service the industries in which its clients operate.

PRS Permacel's thrust into the future will be to drive towards specialisation in line with market requirements and customer expectations, without diluting the focus of being a one-stop solution provider. Specialisation will be given impetus by its strategic business units.

a. Kavach Business

The company has created a new division to address problems of brand attack and damage to corporate reputation. Kavach stands for a holistic system and standard for brand protection. Under the Kavach system, PRS Permacel offers more than just technical solutions for brand protection. Kavach will help brand owners in taking responsibility for raising awareness of counterfeiting amongst end consumers, dealers and sales staff of client companies. Kavach will also support the drive for more legal and regulatory intervention to detect and penalise brand attack.

b. Automotive Business

This business offers solutions in automotive graphics and beyond. PRS Permacel's competitive advantage comes from being able to offer design and flexible manufacturing. The flexibility of its manufacturing facility enables PRS Permacel to execute large and small orders with equal efficiency, while building in all the printing features that its clients require.

As the automotive industry tries to reduce its list of suppliers, PRS Permacel's ability to offer a one-stop solution for all label and security needs gives it another critical competitive advantage.

c. Industrial Business

This business services manufacturing clients in all industries except automotive. Industrial business mainly focuses on electrical and thermal insulation needs for various applications. It also caters to speciality tape requirement of various industries and labeling solutions for specific application Permacel has been pioneer and leader in providing solutions to electrical insulation using core technology involving coating, adhesives, varnishes, etc This business is further divided into two segments Railways and all other industries


Click here to learn more about the PRS Permacel Private Limited

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PRS Permacel Private Limited is the owner , in India, of the PERMACEL Trademark. The trademark PERMACEL outside India is not owned by PRS Permacel Private Limited. To view the order passed by WIPO in a matter relating to Domain name dispute, in which the PRS Permacel Private Limited Website was involved,

please view the site: www.arbiter.wipo.int/domains/decisions/html/2001/d2001-1259.html


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