Kavach is a division of PRS Permacel Private Limited, established to promote its brand protection business. Kavach is dedicated to helping brand owners fight the menace of counterfeiting, duplication, re-circulation, diversion, refilling and various other forms of brand attack. PRS Permacel, a company with over 25 years of experience in brand protection, appreciates the business need for brand protection, which is why a separate division has been conceived to focus on this business.
PRS Permacel is a technology-driven, innovative company, capable of developing customised solutions for the varied brand protection needs of brand owners. PRS Permacel has a dedicated R&D team to develop customised solutions and technologies to meet a brand´s unique protection needs. This R&D team is adequately equipped with resources and expertise, and is backed by a state-of-the-art testing and design centre. The R&D team closely interacts with the brand owner to develop tailor made solutions for the brand. The company has filed applications for nine patents, in the area of brand protection, in the year 2002-03.
The manufacturing facility of the Kavach division of PRS Permacel is equipped with the latest in production equipment. This facility is flexible and is designed to efficiently and cost-effectively produce tailor-made solutions for brand protection needs.
Innovation is the key to PRS Permacel´s overall success in developing unique solutions to meet customers´ brand protection requirements. The 60 member strong sales force of the company is dedicated to identifying brands that could benefit from a Kavach solution and then demonstrating to brand managers, CEOs and others how a Kavach solution can protect their products.
